Winter is officially here. When the snow decides to stick around for the next five months, we’ve got to find a way to warm our souls. And that's where Madri comes in to play on the defensive line.

A European beer with an alcohol content of 4.6%, Madri is the ideal companion for those winter moments when you need comfort (that you can drink)! With its honey-like golden color, it offers a crisp, clean, and refreshing taste. Its well-balanced, light flavor is loved by everyone—even by that friend who says, "I’m not really into beer."

Here are 5 occasions to enjoy a Madri this winter. Ready or not, here we go:

1. Après-ski with friends

After a day spent hitting the slopes, you deserve to hydrate with a little hop. Let’s be real, the best motivation for putting in a day on the mountain is the après-ski with your friends, right? Bonus: you can leave your six-pack in the car and it’ll stay nice and cold!

2. Apéro by the fireplace

The crackling flames, the snowflakes falling outside—there’s nothing that beats that cozy feeling. And that’s when Madri truly shines! Sharing moments like this with friends or family, that’s what we call a good time.

3. Raclette dinner (or fondue, your choice)

Are you team raclette or team fondue? No matter your squad, Madri is the perfect companion for this winter meal. You can enjoy a few while indulging in all the cheesy goodness, without it slowing you down from savoring every bite.

4. Game Night

Whether you’re playing to win or just for fun, game nights are always a blast on a cold winter evening. Between laughs and strategies, the atmosphere gets even warmer with a Madri in hand.

5. Watching a Canadiens Game

If there’s one thing that makes Quebecers love winter so much, it’s hockey season. Imagine: on game night, you’re settled in your living room, friends over, and Habs just scored four goals (you’re only waiting for the fifth one). Every pass, every shot, every goal raises the adrenaline. The definition of a perfect January evening, right?

Whether it’s after a day of activities or a quiet evening at home, Madri knows how to make its mark on your winter moments. So, get comfy, crack open a Madri, and enjoy every moment.

Psst – Stay tuned! Our little birdie tells us a contest in collaboration with Madri will be coming this winter via your Club Cage app. Don’t miss out—download the app if you haven’t already.

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Warm your heart, one sip at a time

5 occasions to enjoy a Madri this winter